- Johannesburg, South Africa
- November 4, 2020
A Marketing Assistant, currently awaiting my postgraduate results in Marketing Management, with the ability to generate new and relevant marketing content that will drive a brands enthusiasm allowing for growth and increased competitive advantage. My key strengths include: interpreting data in order to understand how to attract more customers; developing concepts; creating design layouts; generating and implementing strategies to position brands within the marketplace; coordinating events and campaigns to raise brand awareness; working on a variety of platforms to accentuate exposure to as many target markets as possible; and coupling a performance orientated behaviour with business awareness to ensure targets are met within specific budgets.
Education
• Postgraduate in Marketing Management at IMM - ‘Institute of Marketing Management’ (Awaiting results of practicum).
Experience
Arthur Kaplan and its subsidiary, ‘Worlds’ Finest Watches’, are retail leaders in the industry of luxury watches and jewelry.
• Responsible for complete marketing co-ordination, administration and support to Head Office and all stores.
• Provided ongoing support to the merchandise team with e-commerce activities, promotions, website maintenance.
• Developed and implemented content for: in store prints, packaging, campaign designs, social media schedules and
digital in store TV content for monthly campaign advertisements.
• Co-ordinated artwork, artwork briefs and delivery times to suppliers.
• Adapt and edit supplied campaign artwork sent from marketing agency.
• Layout supplied artwork into individual store layouts and ensure print readiness in order to send to printers.
• Co-ordinate product photography and deep etching suppliers.
• Responsible for constant maintenance of the marketing budget.
• Successfully implemented campaigns and events within the relevant time frames and budgets.
• Improved on merchandise and marketing communications by creating and implementing new campaign brief structures and product photography filing processes.
Key Achievement: Campaigns were implemented successfully and the actual spend of campaigns were kept in budget.