- Roodepoort, South Africa
- April 9, 2021
have more than 10 years of marketing communication experience in Rewards, banking, and the FMCG industry. Over the years I’ve gained experience in new product development, product packaging, pricing strategy, Media Relations, Public Relations, Provincial Sponsorships Corporate Social Investment, website content development, point or sales/purchase development, website article development, and website maintenance management, Events Management, Social & Digital Media, Activations, Direct Marketing, Out of Home, Television game show, agency management, Marketing, and Internal Communications. My experience in marketing and education in sales and marketing enables me to add a performance-driven professional to your team, one who can begin being productive at once.
I have traditional marketing experience where I have worked on major projects to the value of R70 million and provincial marketing where I worked with a budget to as little as R800 000 ensuring that the funds are maximally leveraged. I’m a passionate being with an interest in both Marketing and Communications and would like to work in an integrated role that allows me to do both. This will enable me to use my expertise to work on projects from start to finish.
I have learned a great deal in my employment and training to date and as you can see in my resume, I am an accomplished individual with a strong desire to succeed and lead others to succeed. My ability to work as a team player and meet deadlines, along with my natural enthusiasm and optimism have all contribute to my success in the sales & marketing industry. Delivering top-level service is my specialty and I thrive in a diverse and fast-paced environment.
Education
here are ten learning outcomes in this programme
Demonstrate advanced management knowledge and how it links to the discipline of marketing
Understand the requirements of, and take full responsibility for, a senior marketing management position, as well as lead a marketing team in an organisation.
Provide an assessment of an organisation’s internal conditions and capabilities, as well as the external environment, and link its resources with desirable marketing options.
Demonstrate an advanced understanding of the national and international economic context and systems within which organisations operate and be able to link these to marketing opportunities.
Demonstrate the critical selection of secondary and primary research information and process the information for the purpose of producing a marketing research report
Produce an advanced strategic marketing plan, communicate the plan to all relevant role players and implement the plan.
Produce and communicate information in a business environment with respect to conventions around intellectual property, copyright and plagiarism.
Evaluate the success of the strategic marketing process as an input for future decisions
Illustrate the mastering of life-long learning strategies in the field of marketing management.
Identify and address ethical issues in the field of marketing management and base decisions and actions on appropriate marketing management values.
This programme equips students with more advanced skills and competencies at a strategy development and application level. The individual would need a National Diploma in Marketing to complete the BTech degree in Marketing
Experience
• Manage the Momentum Multiply Brand and Corporate Identity.
• Brand & Product Marketing campaigns
• External communication to customers
• Marketing intelligence
• Operational efficiency
• Supply chain (vendor) management
• Leading the function through effective collaboration and people management practices
• Managing marketing for products and activities within the marketing department.
• Developing the marketing strategy for the products in line with business unit objectives.
• Co-ordinating marketing campaigns with sales/growth activities.
• Overseeing the business units' marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Planning and implementing promotional campaigns.
• Manage and improve lead generation campaigns, measuring results.
• Overall responsibility for brand management and corporate identity
• Preparing online and print marketing campaigns.
• Monitor and report on the effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Managing human capital functions within the Acquisition and Brand marketing Developing people through coaching.
• Support delivery of business unit objective
• Translate the marketing strategy into a marketing plan and ensure the marketing plan remains current
• Develop and maintain marketing plans for the relevant product/channel in the portfolio and identify opportunities for alignment within and across portfolios.
• Translate knowledge of the market into key insights to ensure relevant key messages and Marketing and Communication Strategies
• Project management of marketing and communications campaigns and projects to ensure delivery on time, within budget and on objectives set. Ensure the optimal use of human resources in the process.
• Execute the marketing plan, working with the relevant marketing specialist areas, agencies and business units
• Evaluate all campaigns and projects. This includes the setting of targets, identifying measurement tools and reporting. Track trends and use insights to improve the effectiveness and efficiency of marketing. Develop a dashboard for reporting purposes
• Collaborate with the relevant Marketing and Communications specialist to optimize the effectiveness of marketing and communication.
• Manage the relationship with business partners and act as a link between Marketing and Communication and business areas to ensure buy-in into Marketing and Comms strategies and plans
• Effectively manage the marketing budgets, tracking spends against budget and ensuring on-time payment of invoices.
• Support business units in developing ad hoc marketing material using marketing resources (e.g. the studio)
• Integrating central marketing and marketing activities controlled by product area
• To initiate, scope, plan and manage the end-to-end direct marketing campaign process for campaigns in support and response to a brief from Business Units.
• Drive the cross-pollination of campaign ideas and events through the timely sharing of creatives as well as events calendars across segments to ensure budget optimization.
• Monitor competitor and macroeconomic activities competitor strategy
• Provide support in driving communication that build’s the brand.
• Assist teams in developing below the line content through the use of Centre resources such as studio, direct and digital marketing teams.
• Development of center led tactical materials as and when required by business
• Participation in key business development projects
• Coordination of workshops and other marketing and cross-functional forums
• Provincial Campaign Management and Execution
• Provincial Budget management and Return on Investment Post reporting
• Branch merchandising co-ordination
• Event & activation’s management
• Sponsorship's and events
• Design, plan, and implementation the marketing strategy
• Promote collaboration between all the business divisions.
• Report and track return on Investment on marketing activity.
• Develop relevant marketing strategies that meet the economic cycle challenges and identify business opportunities to strengthen the marketing strategy.
• Identify opportunities to help strengthen customer relationships through retention, cross-sell, service, sales incentives, and customer initiatives.
• Manage external and internal suppliers to ensure optimal output for the business
• Continuously provide and council leadership on interactive thought and market leadership and project management teams for various marketing and sponsorship initiatives.
• Deliver innovative marketing and business solutions.
• Position the business units internally in the Group and leverage other group related marketing initiatives.
• Regional marketing project campaign coordination.
• Integrate the Marketing, Communication, PR, Media, and Event components to ensure consistency of experience for all stakeholders and customers.
• Identify leveraging opportunities
• Provincial Campaign Management and Execution
• Event & activation’s management
• Sponsorship's and events
• Design, plan, and implementation of the marketing strategy for Retail Banking, Wealth and investment insurance, Car finance, HR, Card division, and Islamic Banking.
• Promote collaboration between all the business divisions.
• Report and track the Business, Private, and Islamic Banking brand position through market research, marketing, and reputation indexes.
• Develop relevant marketing strategies that meet the economic cycle challenges and identify business opportunities to strengthen the marketing strategy.
• Identify opportunities to help strengthen customer relationships through retention, cross-sell, service, sales incentives, and customer initiatives.
• Manage external and internal suppliers to ensure optimal output for the business
• Continuously provide and council leadership on interactive thought and market leadership and project management teams for various marketing and sponsorship initiatives.
• Deliver innovative marketing and business solutions.
• Position the business units internally in the Group and leverage other group related marketing initiatives.
• Regional marketing project campaign coordination.
• Integrate the Marketing, Communication, PR, Media, and Event components to ensure consistency of experience for all stakeholders and customers.
• Identify leveraging opportunities in national marketing activity and sponsorship for business units.
• Regional Social Media Marketing
• Agency Management
• Visibility of the Aldor Brands through the implementation of merchandising, shelf management, trade marketing, promotional activity, and pricing strategies in the different channels.
• Coordinate 1st, and 2nd Tier wholesaler, in-store & Street Activations.
• Administration.
• Management of promoters.
• Calling on the 2nd Tier Cash & Carry outlets, building relationships, and loyalty towards our brands even if the client purchases our product indirectly through a 1st tier Wholesaler or Cash & Carry.
• Sales & Account Management
• Conduct Price Surveys
• Development of Sales Rep Incentive programs
• Branding/Artwork Development
• Pricing and Price Surveys
• Marketing and Event planning
• Sales Reps Incentive planning
• Website Content Development
• Marketing Research
• Point of Sales/Purchase Co-ordination
• Point of Sales/Purchase Development
• Website Article development
• Website maintenance management
• Website development
• Raise Purchase orders (Navision)
• Webshop sales order capturing (Navision)
• Budget tracking
• Brand Building
• Coordination with the brand agency to ensure brand strategy implementation
• Product photography co-ordination
• Merchandising planning
• Social Media Marketing
• Agency management
• Product Packaging development
• Marketing communications
• Gaming promotions activations
• CRM market research and Relationship management
• Administration
• MVG hotel reservations
• MVG function hosting
• Telesales
• Marketing communications
• Gaming promotions activations
• CRM market research and Relationship management
• Administration
• MVG hotel reservations
• MVG function hosting
• Telesales