BRAND MANAGER / PRODUCT MANAGER / MARKETING MANAGER
BRAND MANAGER / PRODUCT MANAGER / MARKETING MANAGER
  • Durban, South Africa
  • October 1, 2021

Results-driven professional with demonstrated ability to maximise brand value and meet targets. Effectively handles clients, agents and suppliers in all aspects of marketing, product management and advertising. Currently residing in Durban.

 

PERSONAL ATTRIBUTES

  • Tenacious, detail-focused and thorough.
  • High level of personal and professional integrity.
  • Confident public speaker, with strong presentation skills.
  • Builds excellent business relationships at all levels.

SKILLS and EXPERIENCE

  • Develops and implements marketing plans to meet strategic objectives.
  • Analyses sales data and market research to compile informative reports.
  • Prepares and presents impactful proposals with strong recommendations.
  • Manages new product development projects from inception to launch.
  • Plans and executes large-scale traditional and digital marketing campaigns.
  • Utilises MS Excel (advanced), MS Word, MS PowerPoint, SYSPRO, Kibana Reporting and Squirrel POS to optimise efficiency.
Category
E-mail
Phone Number
0786041050
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Education

Grade 12 HG Matric with merit @ Westville Girls'High
Mar 2019 — Apr 2019

English
Afrikaans
Biology
Business Economics
Art
Drama

BBAM @ IMM Graduate School / Varsity College
Mar 2019 — Apr 2019

Bachelor of Business Administration degree in Marketing

Experience

Social Media Marketer @ Social Llama
Jan 2020 — Current

 Develop innovative digital/social content that support businesses’ goals.
 Produce content and effective copy for content postings across social channels.
 Craft and curate visual assets and social content strategies that tell a consistent and compelling story by improving brand awareness, recognition, favourability, and growth objectives across key audiences.
 Understanding, researching, and staying current on the social landscape and being aware of technological advancements and capabilities within this space.
 Design meaningful benchmarks and identify metrics to demonstrate return on investment on campaigns and initiatives to clients.

Voucher Coordinator @ Zapper South Africa
Jul 2016 — Nov 2019

Zapper is a leading digital marketing, lifestyle and mobile payment platform with its roots primarily in the hospitality industry. It is now live in 14 countries across Europe, North America and Africa and still expanding into new global markets. www.zapper.com

Key Performance Areas
 Maximise sales and market share to meet department targets:
• Drive sales and support sales staff (Account Managers) by providing Voucher-related redemptions reports, account analyses, new product information etc.
• Measure the performance of Vouchers and Loyalty Programmes against set objectives.
 Innovation and product development:
• Maintain our position as market leader by always being first to market with innovation.
• Research market trends, consumer behaviour, innovation and competitor activity on digital platforms.
 Promotions and advertising:
• Support marketing promotions with digital vouchers and promotional material.
• Advertise via social media platforms to ensure merchants get full value of the App while delighting the end customer in the process.
• Research competitive Apps by identifying and evaluating product characteristics, market share, pricing, and advertising.
 Customer relationship management:
• Monitor and handle customer and consumer complaints/queries.
• Connect the sales, marketing and development teams and drive the process.
• Develop lead nurturing campaigns that reach out to existing customers.
• Train sales team to inform existing customers about new value-added services and products.
 Planning and administration:
• Create customised digital vouchers and loyalty programmes for merchants.
• Proof and approve Voucher artwork and promotional material.
• Maintain and update merchant information and logos on the ‘nearby’ feature on the App.
• Input customer pricing documents on internal systems.

Accounts Receivable Clerk @ Boca West Country Club, Boca Raton, USA
Nov 2015 — May 2016

A large, upscale residential country club in the state of Florida. This award-winning private club has been ranked as one of the top 15 in the world. https://www.bocawestcc.org

Key Performance Areas
 Input and updated all daily food and beverage member charges as well as external catering charges.
 Handled member phone calls and assisted them with resolving disputes on monthly statements.
 Prepared and processed all food and beverage invoices for accounts payable.
 Assisted with accounts receivable tickets, journal entries and month-end closing.

Product Manager @ SA Greetings
Nov 2012 — Oct 2015

SA Greetings designs, manufactures and distributes original social expression merchandise. Reported to the National Marketing Manager. www.sagreetings.co.za

Key Performance Areas
 Managed 2 direct reports: Merchandise Assistants.
 Maximised sales volume and market share to meet category targets:
• Prepared customer presentations, product launches, quotations and pricing documents.
• Produced reports, data and presentations of a full analysis on product sales, positioning, competitors and market share.
 Optimised stock levels:
• Worked closely with the Inventory Department to ensure that stock allocations were correct.
• Managed the timing of stock input as well as the exit strategy of aged stock.
 Innovation and range development:
• Managed product range to excite customers by predicting the latest trends.
• Maintained our position as market leader by always being first to market with innovation.
• Compiled and distributed studio, repro and production briefs. Proofed artwork.
 Retail and promotions:
• Predicted competitor activity through market analysis to defend against lost sales.
• Monitored promotional activations in stores.
• Compiled planograms with new merchandising concepts and product launches.
 Supplier and licensor management:
• Maintained a strong relationship of trust and reliability.
• Negotiated product pricing with local and international suppliers.
• Ensured that licensors received required data to analyse our business and maximise sales.
 Planning and administration:
• Monitored the production process (local/overseas) to ensure products arrive timeously.

Junior Account Executive @ Beetle Inc
Feb 2010 — Jun 2011

Established in 2005, Beetle Inc. is a through-the-line advertising and marketing consultancy agency. Reported to the Department Head – Retail. http://beetleinc.co.za/

Key Performance Areas
 Managed temporary promotional staff and 2 direct reports: Marketing Administrators.
 Maximised Retail Division sales to meet targets:
• Worked with Account Executive and Division Head to develop promotional campaigns for clients.
• Presented campaign ideas (‘pitches’) and costings to clients.
 Retail promotions and events:
• Coordinated and executed activities and tasks to meet promotional/client account objectives.
• Stayed current on target customers, demographics, market and competitor trends/activities.
• Compiled data from promotional activities and reported on the campaign’s progress.
• Coordinated external exhibitors and suppliers.
 Relationship management:
• Maintained contact with the client at all stages of the campaign.
• Supervised marketing administrators and promotional staff to ensure high quality execution.
• Built long-lasting, mutually beneficial relationships with external contacts.
 Planning and administration:
• Implemented promotional plans and marketing plans.
• Briefed the creative team to design promotional material and proofed artwork.
• Managed the account’s budget and invoiced the client.
• Maintained database of suppliers, media and external contacts.

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