Holly Mitchell

• Advanced Brand Management – Completed with Distinction
• Advanced Global Marketing - Completed
• Advanced Strategic Marketing: Theory and Practice - Completed
• Advanced Marketing Research: Theory – Completed
• Advanced Marketing Practicum - Completed
• Advanced Marketing Research: Report - Completed

• Management Accounting
• Financial Accounting
• Services Marketing
• Human Resource Management
• Retail Marketing
• Strategic Management
• Distribution and Logistics Management

• Business Communications
• Business Law
• Business Management
• Principles of Marketing
• Micro Economics
• Macro Economics
• Consumer and Buyer Behaviour
• Practice of Marketing
• Marketing Communications
• Statistical Analysis
• Financial Management
• International Marketing
• Marketing Strategy
• Marketing Research

Duties:
Marketing Function:
• Preparing, planning and project managing the publication of all publicity material to maximise brand promotion
• Creating marketing campaigns and working with the company’s external PR agency to see them executed
• Creating and developing new and innovative ways to communicate the company message to the existing customers
• Contributing to the annual sales and marketing plans
• Planning and project managing marketing events and evaluating their success
• Evaluating the effectiveness of all marketing activities
• Developing and implementing an internal marketing programme
• Plan, develop and deliver campaigns as agreed within timescales
• Social media management – growing and expanding social media presence into new social media platforms, and increasing presence on existing platforms (Facebook, LinkedIn, Twitter, Pintrest, Instagram and YouTube)
• Online community management – monitoring social media outlets and online forums
• Manage the creation and publication of relevant, original high quality content
• Producing additional marketing communication such as flyers, brochures and exhibition related projects
• Managing the email campaigns and communicating the company brands through email marketing
• Maintaining and updating customer database by constant communication with the companies
• Managing all marketing material produced ensuring all is in line with corporate identity
• Monthly update and adjustments of marketing plan
• Organising new photoshoots of new products to be launched
• Conducting market research into a wide range of topics – from existing competitors to possible new products to be supplied
• Liaising with external PR agency regarding Google AdWords campaign and Seo to ensure website is functioning at capacity as an additional sales channel
• Review web analytics and AdWords campaign on an on-going basis and generate monthly reports regarding site traffic
• Track competitors activity with monthly SWOT analysis on competitors’ pricing, products, distribution channels as well as their marketing campaigns
• Responding to competitors marketing campaigns
• Managing 3 websites and updated them with fresh content
• Managing online sales and contributing to overall sales of SW Contracts
• Liaising with designers with regards to outsourced marketing materials for magazine advertisements
• Laising with suppliers in Italy with regards to content for marketing material
• Producing and managing the monthly SW Contracts newsletter to be sent internally and externally
• Collaboration with the sales function – supplying the representatives with promotional items when needed
• Organising and managing trade shows in order to showcase latest products as well as examine current market trends and opportunities
• Developing an internal marketing strategy to keep staff motivated – birthday calendar, special events etc.
• Designing and distributing the yearly SW Contracts calendar
• Organising client gifts – thank you gifts, branded gifts and Christmas cards
• Organising internal events – year end functions, teambuilding functions etc.
• Organising external events – SWC birthday parties (Venue, caterers, invitations & decor)
• Organising company uniforms and attending to PPE requirements when needed

Sales Function:
• Achieving growth and hitting sales targets by successfully managing the sales team
• Designing and implementing a strategic sales plan that expands the company’s customer base and ensure a strong presence within the market
• Managing recruiting, objective setting, coaching and performance monitoring of sales rep’s
• Present sales, revenue and expenses report and realisting forecasts to the managing director
• Tender management – review each call for tender in detail to determine a response strategy, which includes scope of delivery, pricing, and delivery timelines.

Duties:
100Degrees is a digital marketing company who assists companies in advertising their products and services online, through Google advertising, websites and social media platforms.
• Compiling weekly and monthly reports for clients showing their hit rates on their website, with regards to their Google advertising – Using Google analytics and creating it on Excel graphs
• Liaising with clients to ensure that they have up-to-date knowledge with regards to their specific marketing campaign
• Dealing with general customer queries
• Responsible for distributing the incoming leads to the sales representatives and ensuring that all leads were handled and dealt with effectively
• Compiling daily sales statistics to ensure sales targets are on track.
• Compiling daily call centre reports to ensure that daily call targets are being met
• Liaising with the different departments to ensure all departments have up to date knowledge with all live campaigns
• Supporting the marketing department with various projects
• Undertake daily administrative tasks to ensure the functionality and co-ordination of the departments’ activities

Duties:
• Compiling Own Data Base on potential new clients
• Establish, develop and maintain positive business and customer relationships
• Reach out to customer leads through cold calling and canvassing of business parks
• Perform cost-benefit and needs analysis of existing/potential customers to meet their needs
• Achieve agreed upon sales targets and outcomes within schedule
• Marketing research into industry standards
• Co-ordinate sales efforts with team members and other departments
• Supply management with reports on customer needs, problems, interests, competitor activity, and potential for new products and services
• Maintaining documentation of customer contact and accunt updated on Ricoh Net CRM System
• Product demonstrations
• Quotations and administration
Achievements:
• Nelson Mandela Day 2013: 67 Minutes – myself and a colleague went to every department to collect money, and challenged the directors to match the amount we raised. We managed to raise R2 500, which the directors matched to make R5 000. I then organised with Makro Edenvale to supply us with dog and cat food at cost price, which they did. The Ricoh sales team then donated all food and accessories to the Germiston SPCA.