- Somerset West, South Africa
- July 19, 2021
I have been a professional model for the past 15 years.
My experience has been primarily within the TV commercial sector of the film industry, where I have
gained valuable experience working with local and international marketing and advertising agencies.
I am passionate about sustainability, photography, art and design, reading and creative writing.
Education
• Brand Management and Communication:
Examination of the consumer journey across all brand touch-points, with an emphasis on developing strategies that increase brand awareness and improve customer loyalty.
• Global Marketing Dynamics:
The practical applications involved with expanding local operations into international territories.
• Marketing Metrics:
Analysis of the various sales funnel activities, while accounting for both back and front-end cost management from prospecting, to fulfillment, and after-sales service.
• Marketing Leadership:
Consumer-based marketing research techniques, with a core focus on enhancing personal leadership skills.
• Applied Marketing Project:
A complete analysis of the current and projected performance of an organisation in the marketplace.
Objective: to formulate potential strategic actions, including tactics for implementation, while accounting for possible risks and ethical considerations.
Experience
• Conduct market research: analysing the competitive landscape, including market trends and customer behaviour, for the purpose of preparing market-related reports in order to facilitate strategic development.
• Developing targeting and communication strategies.
• Management and tracking of the organisations digital presence, including content creation for the website (WordPress account), social media platforms (Facebook & LinkedIn), and e-newsletters (Mail Chimp).
• Facilitate international digital marketing campaigns.
• Develop and implement customer relationship management strategies.
• Organisation of events.
• Collaborate with department heads to reinforce a positive internal culture through the development of employee engagement.
• Work with creative agencies to guide artistic direction in line with the organisations International standards.
• Coordinate the design and standardisation of marketing materials in accordance with international brand guidelines.
• Utilise platforms including Google Analytics and UberSuggest to track and analyse online traffic and keyword analysis (SEO).
• Assist in the coordination of internal and external marketing related activities to reinforce the organisations Triple Bottom Line philosophy (people, planet, profit). Key focus on community development, waste management, and corporate social responsibility best practices.
• Capturing of client data from various sources, inline with POPIA regulations.
• Strategic development related to the improvement of marketing activities and sales tactics.