Marketing Management
  • Durban, South Africa
  • April 29, 2020

I am a very self-motivated person, who will proactively deliver results. I am a very detailed and thorough person with the ability to adapt and apply solutions in any environment.

I have a strong rooting in the marketing sphere which extends beyond internal marketing, communications, branding and eventing.

If you are seeking an influential person who has the ability to deliver bottom line results, sees the bigger picture and understands the importance of the business ecosystem, then I am best suited for your organization.

Category
E-mail
Phone Number
+27736025092
Latest Qualification
IMM Post Graduate Diploma in Marketing Management

Education

IMM Pograduate Diploma In Marketing Management @ IMM Graduate School
Feb 2016 — Jun 2017

• Second in the country for final report in completion of qualification.
• Achieved 3 distinctions overall.

PRINCE 2 – Project Management @ PM Ideas
Jun 2014 — Jun 2014

• Achieved 81% for the foundation exam

B Tech Degree (NQF 7) @ Durban University of Technology
Feb 2008 — Nov 2011

• 2nd Place academic achiever for 2011
• Achieved 75% for both Final Year Dissertation

Experience

EVENT PRODUCER @ TSOGO SUN – SUNCOAST
Feb 2020 — Current

• Conduct feasibility studies which include revenue forecasts, brand positioning, industry analysis and market research in order to identify risks for current events and to identify opportunities for the complex and casino to expand various markets.
• Scheduling marketing support across all events. This includes on complex advertising, newspaper, street pole, social media, website and radio advertising.
• Generate maximum PR coverage for each event utilizing media relationships.
• Monitor post event impacts on business key performance indicators and utilizing this information to align with similar positive events to achieve business driven results.
• Negotiate partnership models and terms of contract for each event. This includes development of contracts and management of expectations.
• Customer Relationship Management with key event organizers.
• Positioned Suncoast as a world class venue by managing international events with key promoters.
• Engagements with and management of internal and external stakeholders including the municipality events office and SAPS.
• Ensuring that guest experience is priortised by all stakeholders and at every touch point.
• Ensure every event has a complete health and safety file aligned with the events health and safety requirements.
• Monthly reporting on the events budget

EMPLOYEE SERVICES MANAGER (INTERNAL MARKETING) @ TSOGO SUN – SUNCOAST
May 2015 — Jan 2019

• Management of staff intervention programmes and brand driven activations in line with the marketing strategy from concept generation to complete project management.
• Development and management of internal communications strategy which included content generation, copywriting and facilitating change management.
• Management of internal and external stakeholder relationships, including senior management, staff, external design and PR agencies and telecoms teams.
• Actively improved the companies BBBEE ratings by managing the CSI initiatives and BBBEE suppliers in which select suppliers went through a supplier development programme.
• Development and management of corporate events and campaigns.
• Implemented and monitored Employee Wellness Programmes.
• Management of the company culture and values
o Included rolling out and performing an analysis to stakeholders on staff engagement surveys.
o Developing action plan in conjunction with relevant stakeholder and presenting the action plans to staff.
o Management of the rewards and recognition programme which earned its title as the most successful programme in the group.
• Responsible for department budget and CAPEX projects. Included monthly reporting to finance.
• Team management and development of staff.

EMPLOYEE SERVICES COORDINATOR (INTERNAL MARKETING) @ TSOGO SUN – SUNCOAST
Mar 2013 — Apr 2015

• Development of Internal communication content, including monthly internal newsletters, email, posters, plasma content.
• Creation of design briefs to agency for internal communication.
• Coordinated corporate and monthly internal events and campaigns which included:
o Ensuring branding are aligned to the CI manual
o Development of communication plans
o Development and maintenance of management documents
o Liaising with internal and external stakeholders – Negotiating
o Management of project budgets
• Assist with coordination of monthly PR related projects.
• Implementation of the new group culture and the rewards programme for Suncoast Casino
o Execution of communication strategy
o Assisted in the presentation for road shows
o Liaising with external stakeholders for signage
o Ensuring the rebranding of all internal products are aligned to the CI manual
• Coordinated large scale new uniform rollout for all Suncoast employees. Required; design, approvals, scheduling, brand fit, budgets and financials.

MARKETING GRADUATE (GRADUATE DEVELOPMENT PROGRAMME) @ TSOGO SUN – SUNCOAST
Feb 2012 — Jan 2013

• Assisted the tenanting department with resolving tenant complaints, negotiating special offers assisting with marketing support.
• Development and execution of the entertainment schedule for January 2013. Sourced entertainment and managed the schedule accordingly.
• Preparation and submission of design and radio briefs for events and brand ad’s to agency
• Exposed to media shop and scheduling of ATL marketing
• Compiling PR reports and generating PR value
• Identify and recommend new brochure distribution sites to gain a larger market
• Facilitated rebranding of major signage on complex and at the Suncoast hotel.
• Compiled competitor reports and compliance with CPA by compiling CPA reports for event promotion.

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